I thought I’d seen it all—until AITO rolled into IAA Munich 2025. This Chinese upstart, barely four years old, is shaking up the luxury EV scene with a blend of high-tech wizardry and old-school opulence that left me floored. Backed by the automotive expertise of SERES Group, AITO (short for Adding Intelligence to Auto) unveiled its lineup, led by the flagship AITO 9, at Munich’s glitzy auto show. From galaxy headlights to a backseat cinema, here are five features that make AITO’s vision of “new luxury” impossible to ignore.
Galaxy Headlights That Double as a Drive-In Theater
AITO’s AITO 9 doesn’t just light the road—it turns it into a spectacle. Its 2.6-million-pixel “galaxy headlights” are more than just LEDs; they’re projectors capable of beaming videos, lyrics, or light shows onto any surface, creating a 75-inch display. Imagine pulling up to a campsite and projecting a movie on a nearby wall—it’s pure magic. These adaptive headlights also personalize your taillights with dynamic patterns, giving the cars behind you a show. It’s a bold, playful touch that blends tech with theater, making every drive feel like an event.
An Intelligent Cabin That Feels Like a Spaceship
Step inside the AITO 9, and you’re in a tech lover’s paradise. The door-to-door dashboard sports three massive screens, powered by Huawei’s HarmonyOS, with over-the-air updates to keep things cutting-edge. You can swipe videos or apps between screens, perfect for sharing travel plans or entertaining passengers. The voice assistant is next-level, recognizing each passenger’s seat to adjust windows or climate zones on command. With facial recognition to load your driver profile and ambient lighting offering 16 million color combos, this cabin feels like it’s reading your mind. It’s luxury that’s as smart as it is stunning.
Zero Gravity Seats and a Backseat Cinema
AITO redefines comfort with its optional zero gravity 2.0 seats, which recline fully for a weightless feel—perfect for long drives or a quick nap. Pair that with a retractable 32-inch screen and projector that drops from the headliner, and you’ve got a private cinema on wheels. A 25-speaker audio system delivers movie-theater sound, while a built-in fridge keeps your drinks chilled. I can picture myself lounging in the back, watching a classic film while cruising Dubai’s highways. It’s first-class travel, minus the plane ticket.
Safety That Feels Like a Guardian Angel
For AITO, luxury means peace of mind, and the AITO 9 is packed with safety tech that feels like a co-pilot. Its Intelligent Driving Assistance System uses a 192-laser LiDAR, ultrasonic radar, and a suite of cameras for Level 2+ autonomy, with features like automatic emergency steering and braking. The system scans for adverse weather and obstacles, keeping you safe in any condition. The chassis, built with submarine-grade steel and a fully integrated die-cast rear, aced a “truck sandwich” crash test, proving its strength. With air suspension adjusting 100 times per second, it’s as smooth as it is secure.
Powertrains That Banish Range Anxiety
AITO offers two powertrain options: a fully electric setup or a range-extended EV with a 1.5-liter petrol generator. The AITO 9’s dual motors and 52-kWh battery deliver 225 km of pure electric range, but the range-extender pushes it to an incredible 1,239 km (WLTP)—enough to drive from London to Nürburgring and back without stopping. With 530 horsepower and smart all-wheel drive, it’s agile yet economical, blending EV efficiency with gas-powered freedom. It’s the kind of versatility that makes you rethink what an EV can do.
AITO’s lineup, including the sporty AITO 5, family-friendly AITO 7, and stylish AITO 8, is making waves globally, with Middle East variants tailored for local needs, like trilingual cockpits (Chinese, English, Arabic). Since its 2021 debut, AITO has sold over 770,000 vehicles in China, with the AITO 9 leading the ¥500,000 luxury segment for 17 months straight. At IAA 2025, AITO proved it’s not just a carmaker—it’s a lifestyle brand redefining luxury with intelligence, safety, and a touch of showmanship. If you’re near Munich, swing by Stand D40 in Hall B3 to see it for yourself. This is the future, and it’s dazzling.
Source-aitoauto.com & topgear.com