The Story Behind The $960K Watch Faster Than A Porsche

Would You Wear a Car? The Bugatti Watch With a Working V16 Engine.

Let’s be real. Most of us will never get behind the wheel of a Bugatti. But what if you could strap its entire soul to your wrist? That’s the insane proposition behind the latest creation from Bugatti and their horological partners in crime, Jacob & Co. They’ve just dropped the Tourbillon Bugatti watch, and its price tag is a cool $960,000.

Let that number sink in for a second.

Now, let’s have some fun with what that money could get you instead. We’re not talking about a single car; we’re talking about a garage. For the price of this one timepiece, you could drive away with:

  • Four pristine Porsche 911 GT3s (yes, really).

  • 20% stake in the actual, mind-bending $4.6 million Bugatti Tourbillon hypercar.

  • A brutal Ferrari SF90 Stradale and a nimble Toyota GR86 for weekend kicks.

  • Or, if you’re feeling practical, an entire parking lot filled with fifty-five Nissan Versas.

But this isn’t about being practical. This is about owning a piece of mechanical art that’s arguably more exclusive than the car it’s based on.

It’s Not a Watch; It’s a Dashboard for Your Wrist

The genius of this design is how it perfectly captures the Tourbillon hypercar’s essence. The name “Tourbillon” itself is a watch term—a complex mechanism that fights gravity to keep time accurate. The car borrowed the name, and now the watch is borrowing back the car’s entire aesthetic.

Facing the dial is like peering into the hypercar’s cockpit. You’ve got a 30-second tourbillon whirring away on the left, mirroring the car’s gauges. The main time-telling dial? It’s styled just like the speedometer and tach, which honestly makes checking the time delightfully complicated. And that gauge on the right? That’s your 80-hour power reserve, letting you know how much juice is left in this mechanical beast.

The Party Trick: A Working V16 Engine

This is where it gets completely unhinged. Sitting proudly under a dome of sapphire crystal is a perfect miniature replica of the Bugatti’s V16 engine block. But Jacob & Co. didn’t just make a model; they engineered a spectacle.

Find the button on the case side and press it. Go on. For the next 20 seconds, you’re treated to a mesmerizing ballet of engineering. Using a ridiculous 557 individual components, the pistons fire in sequence, mimicking the actual engine’s rhythm. It’s a pointless, beautiful, and utterly glorious animation that serves no purpose other than to make you smile. And that’s the entire point.

A Case of Bling and Engineering

The standard model is a “modest” piece in titanium or rose gold. But the Baguette? This is where luxury goes supernova.

The case is hewn from solid 18K white gold. Then, master setters carefully hand-place 328 glittering baguette-cut diamonds—totaling over 17 carats—onto every visible surface. The light doesn’t just reflect off it; it explodes.

And my favorite detail? Flipping the watch over reveals 18 baguette-cut rubies set into the case back, perfectly mimicking the Tourbillon’s taillight design. It’s a hidden nod to the car that only the owner will ever truly appreciate.

The Ultimate Verdict? You Can’t Have One.

Here’s the kicker that cements this watch’s legendary status. Bugatti is building 250 of the Tourbillon hypercars. Jacob & Co. are crafting only 18 of these Baguette watches. That makes the watch over ten times rarer than the car.

So, is it worth four Porsches? In the world of high horology and automotive passion, where value is dictated by artistry, exclusivity, and sheer audacity, the answer for 18 people was a resounding yes.

And if you’re now reaching for your checkbook, I’m afraid you’re out of luck. In the time it took you to read this, all 18 pieces were already spoken for. Some dreams, it seems, are just too exclusive. IMAGE SOURCE- hotcars.com

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