Ford Racing Rebrand 2025: Reviving 125 Years of Motorsport Glory

Ford Racing Rebrand 2025: A 125-Year Legacy Roars Back

Man, when I heard Ford was ditching “Ford Performance” for “Ford Racing” on September 4, 2025, I nearly spilled my coffee. This ain’t just a name swap—it’s a full-throttle nod to 125 years of racing grit, kicking off with Henry Ford’s 1901 Sweepstakes win that birthed the company. My buddy Jake, who’s got a Bronco Raptor parked in his driveway, was geeking out, saying this rebrand makes Ford’s racing soul feel alive again. From Formula 1’s 2026 comeback to the Mustang GTD’s street cred, Ford Racing’s ready to steal the spotlight and maybe even make you forget those pesky recalls. Let’s burn rubber through what this rebrand means and why it’s a big deal.

Ford Racing Rebrand September 2025: Back to Its Roots

Ford’s racing history is no joke—Henry Ford smoked the competition in his Sweepstakes racer in 1901, setting the stage for Ford Motor Company’s birth in 1903. Fast-forward to 2025, and Ford’s bringing back the “Ford Racing” name, effective immediately. I was at a car meet last weekend, and the OGs were buzzing about how this echoes the red-lettered Ford Racing days before the 2014 merger with Ford Team RS and Special Vehicle Team into Ford Performance. The new logo’s got a bold blue “Racing” font under the iconic Blue Oval, and Jake says it’s cleaner than ever. This isn’t just nostalgia—it’s Ford doubling down on its racing DNA to dominate tracks and streets.

More Than Motorsports: Performance Vehicles and Parts

Ford Racing isn’t just about tearing up tracks—it’s a beast that covers high-performance road cars and aftermarket goodies too. Think Mustang GTD, a $325,000 supercar that’s basically a GT3 racer for the road, or the Explorer ST, F-150 Raptor, Bronco Raptor, and Ranger Raptor, all built to shred. My neighbor’s got an F-150 Raptor with Ford Performance shocks, and he swears it’s a game-changer. The parts division’s no slouch either—V8 crate engines, Mustang handling kits, even air filters (now Ford Racing filters, I guess). I saw a crate engine at a shop last month, and it’s the kind of stuff gearheads dream about. This rebrand ties it all together, making Ford Racing a one-stop shop for speed.

Formula 1 and Global Domination: Ford’s Big Bet

Here’s where it gets juicy: Ford’s jumping back into Formula 1 in 2026, partnering with Red Bull Powertrains for new engine regs. I was watching an F1 race with Jake, and we were hyped imagining Ford battling Ferrari, Mercedes, and even Cadillac on the global stage. Ford Racing’s General Manager, Will Ford, calls this a “wholesale reintroduction” of the brand, and he’s not kidding. From NASCAR to Le Mans, Baja 1000 to Dakar’s Raptor T1+, Ford’s racing everywhere. Will says it’s about “infusing technological innovation” from tracks to roads, like how F1 tech trickles into Mercedes-AMG’s hypercars. This rebrand’s timed to make Ford Racing a household name again, and I’m all for it.

Why This Overshadows Ford’s Recall Woes

Let’s be real—Ford’s had a rough 2025 with recalls (84 by June, per Pickup Truck Talk). But this rebrand is a master move to shift the narrative. Jake and I were debating whether Ford’s racing push could outshine headlines about fuel injectors and backup cameras. The answer? Hell yeah. The Mustang Mach-E NASCAR prototype and Raptor T1+ are proof Ford’s doubling down on innovation. Will Ford says it’s about “bringing the best products” to customers, and I saw a Mach-E prototype at a show—electric insanity. By merging race and road teams under one global leader, Ford Racing’s set to deliver tech that makes recalls feel like a speed bump.

The Road Ahead: A New Era for Ford Racing

This rebrand screams confidence. Ford Racing’s not just a name—it’s a promise to blend track-bred tech with cars you can drive daily. I’m picturing a future where my next Bronco’s got F1-derived aero or a Dakar-tested suspension. With 125 years of racing heritage, from Henry’s Sweepstakes to Formula 1’s 2026 return, Ford’s ready to dominate. Will you be rocking a Ford Racing air filter or cheering them on at Le Mans? Drop your thoughts in the comments and let’s talk horsepower!

Specifications: