GlasWerks DMV Introduces Elevato V12 Custom Ferrari Off-Road Conversion Platform
Virginia-based customization company GlasWerks DMV unveiled the Elevato V12, a modified Ferrari GTC4Lusso platform engineered for off-road operation, at the 2025 SEMA Show in Las Vegas. The vehicle represents a complete suspension and drivetrain conversion transforming the four-seat luxury grand tourer into a trail-capable performance vehicle. GlasWerks announced plans to produce the Elevato V12 for customers, with estimated conversion costs beginning at $175,000, excluding the price of the donor Ferrari GTC4Lusso platform.
The Elevato V12 project originated from founders Adrian Mallory and Joshua Sroka’s personal objective to modify a Ferrari GTC4Lusso for winter driving and off-road capability. Following their initial prototype development, GlasWerks expanded the project scope into a production conversion offering, with customizable specifications available to prospective customers.
GlasWerks Elevato V12
Company Background and Project Origins
GlasWerks DMV operates as a specialty automotive customization enterprise based in Virginia. Founders Adrian Mallory and Joshua Sroka established the company’s conversion program following their acquisition of a Ferrari GTC4Lusso in January 2025. Initial project objectives centered on increasing ground clearance to accommodate winter tire fitment, with development expanding to comprehensive platform conversion.
Sroka indicated that geographical and climate conditions influenced the project’s development direction. Winter road conditions and seasonal weather patterns in the Pennsylvania and Virginia regions motivated the investigation of elevated suspension geometry and all-terrain capability for performance luxury vehicles.
Platform Selection and Conversion Methodology
GlasWerks selected the Ferrari GTC4Lusso as the base platform for the Elevato V12 conversion. The GTC4Lusso designation refers to Ferrari’s four-seat grand touring model incorporating a naturally aspirated V-12 engine. The four-seat configuration distinguishes the GTC4Lusso from two-seat Ferrari sports models, providing additional interior accommodation.
Conversion engineering encompasses modification or replacement of over 30 percent of original platform components. The primary engineering emphasis concentrates on suspension system redesign and reinforcement. GlasWerks indicated that suspension system redesign represents the most extensive conversion work, with remaining modifications distributed across structural, powertrain, and exterior systems.
GlasWerks Elevato V12
Suspension System Architecture
The suspension conversion features custom-engineered billet aluminum control arms for both upper and lower suspension positions. Tie rod reinforcement provides increased structural strength for off-road operation. Adjustable sway-bar end links permit tuning of lateral load transfer characteristics. Original Ferrari upright components remain integrated within the new suspension architecture, with all other suspension elements undergoing replacement or modification.
Spring components originate from Eibach, a speciality suspension manufacturer. Damper units employ MCS 3WR specifications, featuring three degrees of compression and rebound adjustability. The combination of spring and damper components establishes the foundation for the vehicle’s terrain response characteristics.
The standard Elevato V12 suspension configuration provides nine inches of ground clearance, compared to the original GTC4Lusso’s baseline clearance. Wheel travel capacity measures eight inches at the front suspension and nine inches at the rear suspension. GlasWerks offers alternative suspension configurations exceeding standard specifications for customers prioritizing extreme off-road capability.
Alternative suspension designs incorporate hydraulic bump stops welded to the chassis structure, enabling the vehicle to withstand substantial vertical impacts encountered during dune driving and terrain navigation at sustained velocity. Mallory indicated his personal Elevato V12 incorporates this extreme configuration, with intended use for high-speed dune navigation and jump clearance operations.
Track Width and Chassis Geometry Modifications
Suspension system modifications increase vehicle track width dimensions. The front axle track width increases 1.5 inches compared to the original platform. The rear axle track width expands nearly 2.0 inches relative to the standard GTC4Lusso configuration. Expanded track width provides enhanced lateral stability and improved terrain contact characteristics.
Fender geometry modifications accommodate the increased track width and larger tire fitment. Modified fender sections incorporate Pirelli Scorpion all-terrain tire specifications. Tire sizing accommodates 19-inch wheels at the front and 20-inch wheels at the rear, utilizing Forgeline monoblock wheel designs.
GlasWerks Elevato V12
Powertrain Modifications and Performance Enhancement
The standard Ferrari GTC4Lusso engine platform features a 6.3-liter naturally aspirated V-12 configuration. GlasWerks applies comprehensive powertrain modifications including intake system redesign and electronic control unit tuning. Combined modifications increase engine output to 758 horsepower and 581 pound-feet of torque, compared to the original GTC4Lusso specification.
Exhaust system replacement utilizes Inconel material construction, a high-temperature-resistant superalloy. The Inconel exhaust system amplifies engine acoustic characteristics while managing thermal output at the vehicle’s underbody.
Powertrain modifications remain optional, with GlasWerks accommodating customer warranty considerations. Vehicles operating under manufacturer warranty coverage can maintain original engine specifications without factory warranty forfeiture.
Weight Management and Vehicle Mass
Despite substantial component additions, GlasWerks indicated total vehicle weight increase of approximately 20 pounds compared to the original GTC4Lusso. Weight reduction strategies offset component additions through selective material substitution and system optimization. New exhaust system design contributes to weight reduction through material efficiency. Lithium battery installation replaces the original lead-acid battery, reducing unsprung mass.
Exterior Design and Protective Systems
Exterior modifications incorporate functional and aesthetic enhancements addressing off-road operation requirements. Rock guards protect lower body panels along the doorframe. Custom underbody protection plates shield critical chassis and drivetrain components from impact and abrasion.
Lighting system redesign replaces original headlight units with modern LED elements. LED technology provides improved illumination output and operational reliability compared to the original lighting units. Custom roof-mounted rack and light bar assemblies provide additional lighting and cargo-carrying capacity.
Tow hook installations at the front and rear vehicle positions feature orange accent coloring. Tow hook assemblies mount directly to the chassis structure, providing functional recovery attachment points rather than purely aesthetic additions.
Custom GlasWerks badging replaces Ferrari manufacturer logos throughout the vehicle, designating the modified platform’s unique status.
GlasWerks Elevato V12
Interior Customization and Occupant Systems
Interior design customization accommodates personalized customer preferences. Sroka’s SEMA show vehicle features custom green-and-brown leather upholstery treatments. Billet aluminum auxiliary switches integrate into ceiling-mounted control panel assemblies.
A full onboard air system installation enables occupants to adjust tire pressures during operation, facilitating optimization for varying terrain and driving conditions. Tire pressure adjustment capability permits real-time tuning of tire footprint geometry and rolling resistance characteristics without external equipment.
Production Planning and Customer Customization
GlasWerks plans to offer the Elevato V12 conversion with comprehensive customization flexibility. Estimated base conversion cost of $175,000 excludes the customer-supplied donor Ferrari GTC4Lusso platform. Conversion timeline estimates approximately three months for customers selecting minimal cosmetic customization. The majority of conversion work occurs in-house, with light fixture and wheel component procurement from external suppliers.
Mallory indicated that GlasWerks prioritizes customer specifications and intended vehicle applications, designing each conversion to match individual use cases and performance objectives. The company intends customers to operate the vehicles actively rather than retain them as static collection pieces.
Competitive Market Context
The luxury performance off-road vehicle market includes established alternatives including the Porsche 911 Dakar and Lamborghini Huracán Sterrato, both manufactured original equipment manufacturer productions. Mallory indicated that existing OEM offerings did not align with GlasWerks’ vision regarding capability and comfort integration, prompting the Elevato V12 development.
The 911 Dakar represents Porsche’s factory off-road variant based on the 992-generation 911 platform. The Huracán Sterrato incorporates Lamborghini’s all-terrain modifications to the Huracán supercar platform. The Elevato V12 distinguishes itself through V-12 engine specification and four-seat capacity.
Planned Operational Deployment
Mallory indicated intentions to operate his personal Elevato V12 in extended off-road rally events, specifically the 24 Hours of Appalachia, a multi-hundred-mile dirt trail competition. Previous rally participation involved conventional off-road platforms including Ford Bronco and Ineos Grenadier vehicles. The Elevato V12 represents Mallory’s intention to assess luxury performance vehicle capability within demanding rally environments.
Future Development and Production Uncertainty
GlasWerks has not disclosed specific production quantity targets or customer deposit procedures. Order timing, production scheduling, and delivery timelines remain unspecified. The company has not announced international market availability or regional distribution partnerships beyond the Virginia base operations facility.
